Day 18: 5 Simple Ways to Upgrade Your Product Demonstration Booth

Over the past three years it has been apparent to us that your presentation game must be on-point if you want to boost sales in local and regional grocery stores and specialty shops. As we’ve grown over that time, we’ve begun to see other local barbecue sauce companies take notice and follow our lead. Going from coolers and the ever so familiar off-white, light pink, and greige (gray-beige) crockpots with the little flowers on the side to mirror finish serving dishes shows just how important it is for barbecue sauce startups to stay relevant, appetizing, and approachable. Without anymore delay, here are five things you can do today to stay relevant in your local grocery stores and marketplaces.

 

5. Boast the Benefits, Don’t Baffle With Bullshit

Early on in our demonstrations at grocery stores there were two idealogies about how to best approach potential customers to try the product. As it turns out, most customers are smarter than the average bear and can smell bullshit a mile away. Who knew? You can boast and brag visually using trophies and/or banners without constantly reminding the customer how good you really think you are. No one likes a braggart and they especially don’t like one that initially approaches them with a loud and abrasive claim regardless of merit. Rather than asking the customer if they’ve heard about your recent accolades or publications, ask them if they’d like to try a free sample of the goods. That is what you’re there to do after all; sell your products.

 

Pro-tip: set up a table with a trophy or two (if you have them) but don’t focus on the trophies. Focus on the customer and the sample.

Let the products speak for themselves. No one’s ever heard of “Meatwave Magazine.”

 

4. Interact on a Personal Level.

So many of your customers will remember you and unfortunately you may not remember all of them. It’s a tough line to walk because you don’t want to offend anyone, but you have to interact on a personal level that engages. Talk with the customer as they’re trying the product. Ask them what they like or dislike most about your product while they’re tasting it. You’ll create a level of respect and integrity with them and it will help you create lasting bonds with your customers. It also serves well for feedback. Customers that are comfortable will be candidly honest with you.

Pro-tip: Check the contents of the customer’s cart. See some kind of meat? Offer the right product for it. Start a conversation and then offer a sample.

Thank you for coming by our demonstration today. Let us know how we did. If you are on Facebook, be sure to search for us and like our page. You can leave feedback there as well.

3. Conserve But Don’t Go Skimpy on Samples.

When’s the last time you ate a cracker with barbecue sauce on it and thought to yourself, “I really need to get a pack of saltines to go with this sauce. It is soooo good! I can’t wait to get home and drizzle this on some crunchy crackers!” I would venture a guess that you probably haven’t ever knocked down the grocery store door to get to some crackers when you’re thinking about barbecue. Your customers aren’t thinking that either. Serve them up some pulled pork cooked and served with your products. Get the taste in their mouth and the sale will follow.

Pro-tip: Use restaurant squeeze bottles with nozzles for accurate and conserved application of the sauces.

Save the crackers for a last ditch effort if you’ve run out of meat.

2. Vegans, Vegetarians, and Hipsters OH MY!

We never wish to alienate anyone during a demo, but as the old saying goes, you can’t please everyone. Now that being said, some folks are spending time and money on crackers, kale, jack fruit, and other substitutes for meat. We encourage all people to try our products and for the most part are fairly friendly to special dietary needs, but we never lose sight of our industry and that is barbecue; smoked, flavorful, and delicious meats with a sweet and tangy flavor profile. When you start chasing niche markets while losing sight of your bread and butter customers it becomes a slippery slope that can be hard to overcome. We welcome all people to use our products, but it is difficult for us to begin tracking all of the dietary needs and fads as they come and go. Expect pulled pork, sauce, and rub at our demos.

Pro-tip: Avoid confrontation with PETA and other activists by offering fruit as an alternative. If that doesn’t work, refer to the store manager for assistance.

A quick upgrade is to offer a fruit such as an apple slice instead of crackers. It is juicy and accents barbecue seasons and sauces quite well for those who won’t eat meat.

1. Presentation is 9/10 of The Law

No one wants to eat BBQ from your grandma’s crockpot and they especially don’t want to eat it from your tailgating cooler. While these are great for tailgating and making things portable, you’re here to make a first impression that lasts. We were guilty of using aluminum pans in coolers to keep the meat somewhat warm, but after you open the lid a few times the heat is gone and the condensation starts to dry out the meat.

 

The logical solution is to get a warm dish that will keep the meat moist, warm, and tender. So get a crockpot right? Well that can work, and it does in a pinch, but what if you’re outside or yards away from a power outlet? What if your crockpot looks like something that should be on “The Antiques Roadshow?” What if you have bright orange extension cords looking like a construction site? Are you sending the right visual message? Probably not. Ditch the crockpot for a professional chafing dish with portable fuel burners, some silver flatware, and while you’re at it, throw in a fitted table cloth with your logo on it. We’ve seen other demo booths follow in our footsteps to give a professional “you got your shit together” look with a simple fitted table cloth and some silver flatware.

Pro-tip: Chafing dishes are an expensive but necessary tool that will give your game some much appreciated next-level respect from customers. It will speak for itself. People can’t help but look into it like a mirror. If you’re serious about your groundgame in local grocery stores, you’ll buy a chafing dish right now and keep the crockpot in your kitchen.

Day 14: 4 Things You Had No Clue About When It Comes to Apples and Apple Wood

 

Apple Wood Flavors Are Very Similar to The Pome

Apple wood provides a fruity and delightful hint of flavor when used to smoke ribs, chicken, porkchops, or other white meats. It is a goto for many competitors in the competitive world of barbecue. Unlike Hickory which I wrote about earlier, Apple trees and the apples themselves have a ton of wildly varying symbols and meanings throughout mythology, religion, and folklore. The Pome (fruit) of the Apple is associated with many healing recipes and other remedies.

Apples Have Strange Religious and Mythical Powers

The Apple Was Eve’s gift to Adam from the tree of knowledge. Apparently women have unfortunately experienced the gender gap in pay and education since the beginning of time. Eve gave Adam the fruit and well we all know what happened after that. Or do we? Apparently the Apple tree was also the tree of eternal life in the Garden of Eden so I mean, what gives? Talk about a tough test of religious faith.

Apple Blossoms Are Associated with Beauty

The Apple blossom is a symbol of beauty in ancient China. It is used often to depict natural beauty in nature and adorned on gowns and robes for the most beautiful women in China. At least it wasn’t the forbidden fruit that ruined humanity forever right?

Apple Trees Are Sacred in Many Ancient Religions

Apple trees were sacred to the Druidic and Celtic people as well as the Brythonic people of ancient Europe. The tree was often associated with many health benefits as well as immortality and eternity. This makes Apple probably one of the most iconic trees and symbols throughout the ancient world. So far it’s immortality, sin, beauty, and knowledge. I am stoked about apple wood. Get it? Stoked?

BONUS: Apple Wines and Apple Pomes Have Healing Power

Apple wine is an old recipe for healing and ridding the body of illness. I mean don’t go out and get drunk on Apple wine and think you’re going to cure the common cold or cancer, but antioxidants in apples are known to help with many ailments and are solely responsible for the old saying, “An apple a day keeps the doctor away.” Baked apples have often been used to sooth sore throats and apple juice is a common treatment for other ailments related to the body.

In Retrospect, I Love Apples and Apple Wood

When cooking with Apple wood it is often times recommended to mix it with a mild hardwood. I prefer to blend my smoke between Apple and Hickory for a sweet smoky flavor. Apple when used by itself for too long or with a lot of smoke can be overpowering and provide a bitter taste. Use it with a water pan to get a fruity steam/smoke mix that allows your meat to stay moist will attracting a hint of sweet fruity flavor. I prefer to use Apple shavings or Apple wood chips rather than large logs so that I can control the amount of Apple smoke used for cooking and smoke flavoring. Apple works best with a lower temperature around 225 fahrenheit for longer cooking times. I recommend pairing with an apple cider vinegar baste while cooking chicken or pork. It gives you a little acidity to break down the meat and permeate with flavor. Top it off with a mixture of Sauce Beautiful and your vinegar baste and you’ve got a glaze that will delight the senses.

Day 13: How to Make Your Burgers Go from Ordinary to Extraordinary Using One Simple Ingredient

First, get your fire started. I like to build a fire on one side of my grill to have a side for fast cooking and a side for slow cooking, or a holding area. I will share why later. I usually do my grate cleaning once the fire is lit and everything is warming up as the heat makes it easier to clean.

Next, get a bowl or pan to put your meat into, and then take your meat (preferably 80/20 ground beef) and spread it out by separating it into smaller clumps.

Season your meat by sprinkling salt and pepper on it and mixing it about. At this point many people will mix in a raw egg or breadcrumbs, you can do that if you like, but it is not necessary. The idea is to use the raw egg and/or breadcrumbs as a binder to help make the meat stay together, and the breadcrumbs also make the meat go a little further.

What makes this burger so good is the secret ingredient I use when seasoning and patting them out. My secret ingredient is none other than Sauce Beautiful, I like to mix about 1/2 cup per pound. I mostly just eyeball it. You want the sauce to act as the binder you are looking for, but don’t use too much or the sauce will do just the opposite, and make the meat fall apart more easily.

Then, roll up your meat into balls about the size of the palm of your hand. Then smash the balls into disc being careful not to let the discs split around the perimeter as the patty spread out. I like to make 1/2″ to 3/4″ patties. Some people like them thinner.

When you get your burgers patted out take your thumb and indent each patty right in the center, this will help to prevent the patty trying to return back into a ball shape as it cooks.

At this time, it should be about time to grill these awesome looking patties. you wanna put the burgers directly over the heat. Let the burger cook with a closed lid for about 5 mins per side for medium, and little longer for well done. If you have flare ups be sure to have some water handy to tame the fire. If you try to turn a burger and it is sticking to the grate, it probably hasn’t cooked on that side long enough. once the patties are firm and not falling apart, you can move them to the indirect heat, and add your favorite slice of cheese. I am a pepper jack fan myself. The burgers will continue to cook on the indirect side, and also the cheese will melt.

Once the cheese is melted onto the patty the burger is ready to go onto a bun. I like to toast the buns and then take a burger patty fresh off the grill and place it on a bun. Serve with your preferred condiments, and enjoy! The burgers will be really great tasting and not dried out as the Sauce Beautiful also helps to retain the moisture as the burgers cook. I call it the Quessenburger!

Day 9: National BBQ Month

Sample Plate of BBQ

Today starts one of my favorite months, the month of May. I love May because it is when the weather starts to warm up, and the BBQ grills start to come out. May is a month where the skies can be sunny and the temperature is neither too cold nor too hot. I say that, but I do live in Arkansas where the weather can change drastically on the day. I remember a few years back, in May, on the East side of the state, it was in the high 60s to low 70s, and in the West side of the state it was actually snowing. “Classic Arkansas”. But generally speaking, May is perfect for BBQing and has been consequently named National BBQ Month.

Classic Arkansas
Classic Arkansas

As for me the beginning of May brings back fond memories because 1.) It meant the school year was nearing it’s end, and summer was in grasp. 2.) My friend, Brad’s pool was about to open up. 3.) The Memphis in May BBQ Contest is about to happen. As kids, Lee and I used to ride around the streets of Cherry Valley, AR on our bicycles with the other kids from our neighborhood. We often times would end up at a friend’s house doing summer activities such as: swimming in a horse trough or creating a huge slip and slide using a water hose, a roll of foam rubber, and some baby oil or dish soap. But, the one day that I always looked forward to was Mother’s day, for the obvious reason… yes… I love my mother. Also, it just so happens to be the day that my friend Brad Benefield’s parent’s open their pool. That has remained a staple for summer time fun for me, even til this day. Brad and his wife Natausha often invite me, our friend Seth, and Seth’s wife Eli to come swim at his parent’s pool once it opens. What used to be just fun in the summer has become a tradition we refer to as Pool-B-Q. Brad’s mother Cindy grills up some burgers, hot links, hot dogs, and sometimes chicken. We typically slather ALL THE THINGS up in some Sauce Beautiful and completely disregard the don’t swim after you eat rule.

During the middle of the Month is when The Memphis in May BBQ Contest begins. This was my father’s favorite contest. He liked it for many reasons. One reason of course being it’s proximity to where we lived, only about 50 mins away, but dad was also fond of Memphis itself. Memphis is a cool town, with it’s strong roots in Blues, Rock, and BBQ. Dad loved music, food, and people, and what better venue than Memphis in May BBQ Festival to be around all of those things? I’m not certain if dad attended the first MIM contest, but I know that he did attend the second one in the late 70s, and all the competitors were under one tent in the Orpheum parking lot. A lot has changed since then. Dad competed there until the mid 90s, receiving a handful of trophies, but what proved to be more significant were the friends he had made in the competition BBQ scene. He made friends with many people who are big names in competition BBQ these days such as Ardie Davis, Carolyn Wells, the late Silky Sullivan, and the late Billy Bones to name a few. Like him, a lot of those friends were defining what we know today as American BBQ, and Competition BBQ.

Ardie Davis and I
Ardie Davis and I

 

What this May brings us besides fond memories, is opportunity. We plan to vend at a several events this year to grow our business, and I have a secret for you guys. We have another giveaway to announce in two days. Details to come… We chose May 3rd because it is dad’s birthday, and also the 2 year anniversary of taking www.jimquessenberry.com live. Keep the smokers rolling and beers flowing my friends.

Day 8: 5 Ways To Improve Your Indirect Heat Cooking Skills On A Small Grill.

So, you wanna improve your skills on cooking indirectly, but you don’t have a fancy offset smoker, no worries. There are a couple of tools and tricks you can use to get the desired results of indirect heat.

#1: Charcoal Basket and Drip Pan:

I often use this method on my Weber kettle grill. The basic idea here is to partition your fire to one side of the kettle using a charcoal basket. Then place a foil pan or sheet fashioned into a pan on the charcoal grate at the other side of the kettle. This will not only catch the drippings of the meat above, but it will also shield direct heat from hitting the meat by providing a buffer between it and the burning charcoal. This method is great for slow cooking ribs without a true smoker. Water can be added to the pan to make the cook chamber atmosphere more humid to aid in keeping the meat moist while cooking.

#2 Build a Brick Wall:

Let’s say you don’t have a charcoal basket for your kettle grill, or you have a different type of grill. No worries the same idea can be applied by setting the coals up at one side of the grill, and building a wall up to the cooking grate with bricks. The wall will provide the buffer between the meat and fire that is desired, and also once the bricks are warm, they will provide consistent heat as it slowly permeates through.

#3: Ring of Charcoal or The Snake Method:

This method is some what new to my bag of tricks, but i have found it to be very useful when I want to smoke a Boston Butt, but don’t want to break out the huge smoker or don’t wanna spend lots of money on tons of charcoal to smoke one butt on a larger smoker. If you have a small smoker you won’t need this method, but again if you have a Weber kettle grill or even a cheap burger and hotdog cooking tailgater, you can use this method and put some delicious slow smoke on a Boston butt or turkey or any thing that can fit in your small grill. So here is how you set it up. Take charcoal brickets and neatly stack them around the perimeter of the charcoal grate where it meets the side of the kettle. Leave space between the start and end of the ring so you don’t accidentally burn both ways at the same time. Start your fire on one end and it will slowly burn around the perimeter for many hours, at a nice low and slow pace. You can also sprinkle your favorite wood chips over the ring of charcoal to keep a steady regimen of smokey goodness cooking into the meat. I like to start my fire so that it burns clockwise, it helps indicate what hour of cooking I’m in. After you start your fire. place the cooking grate over it and place your meat in the center of the cooking surface. I like to place Boston Butts it in an aluminum pan, but leave the pan uncovered. It lets the Butt get the flavorful smoke, stay moist because it cooks in it’s own juices, and it acts as a buffer between the fire and the meat.

#4 The Stack Add-On:

There are a few different extensions you can add on to Weber kettles that move the cooking surface higher above the coals for a slower cook. In this type of situation the coals are still under the cooking surface, but not close enough to flame kiss a steak. If you are like me you like the idea of having the versatility of an add-on like that, but never think to buy one. I think it’s funner to create indirect heat using the methods mentioned above.

#5 Electric Smoker:

If you have access to electricity this is one of the easiest and consistent ways of smoking and using indirect heat. The heat is provided from a heating element much like an electric oven, and the smoke is typically created by feeding wood pellets or pucks via an auger or conveyor into the heating element creating smoke. These smokers are nice to have when cooking at home, but are generally not permitted in BBQ contests, as they make things way to easy and consistent. Taking the skill out of it.

I hope you enjoyed this article, as you can see the basic idea is to move the food away from direct heat to slow down your cooking process, and add that wonderful flavor we all love. Come back tomorrow for more BBQ tips, tricks, and stories!

-Michael Q

Day 6: Introducing A Revolutionary Method To Master Reverse Seared Pork Chops.

 

Remember that time when we did that one recipe with a gas grill? Me either so that’s not the revolutionary method, but I’ll tell you what is; cold smoking that delicious hunk of pork that we call a pork chop and then sizzle it on both sides to create a delicious, mouth watering, morsel of delectable perfection. I’m bout to blow your mind.

So there’s a few things to remember here.

  • You’re gonna need an effective way to slow smoke or cold smoke the pork chops to an internal temp of say 130 degrees or thereabout.
  • You need pork chops.
  • We’re going to use Jim Quessenberry’s Sauce Beautiful White and Hickory Rub so head over here and order those.
  • Get some asparagus or some other kind of fancy veggies that you want to steam, smoke, or grill.
  • Lemon Juice or fresh lemons and some butter.
  • A hot flat iron skillet.

So first things first, let’s get a nice indirect heat source, preferrably with charcoal or a fruit wood for added flavor and let it mellow out to some nice glowing coals. You don’t want to flame kiss the chops. This part is important for the preparation and flavor. Use a water pan or a divider if you have to but we’re seriously only looking for a smoke source with a little bit of heat.

Next, while that is underway, make sure the pork chops aren’t some “bargain bin 5 for $25” pieces of thin boot leather. Get some 1/2” to 3/4” thick cuts. Don’t be a cheapskate. If you wanted pork jerky you could have gone to a gas station. Let these dudes rest up to room temperature. That will allow the meat to absorb the smoke better when you place them on the heat source.

Now that you’ve let them rest and the fire has a nice glow, place them indirectly over the heat source and let them get some of that fruity goodness of those apple chips smoking. Do this for a few minutes until the inside temp of the chop is like 125-130 or so and then remove them and let them rest once more.

While they are resting, stoke up your fire to a really hot temp and put your trusty ole flat skillet directly over the heat to get damn near red hot. While that’s in progress, dash some Hickory Rub on all sides of the chops while glazing them with a little bit of butter. Let that sit for a minute or two.

Once the surface of the hot plate or iron skillet is extremely hot, drop the chops on it and let them sear for up to 2 minutes on each side. This will tap all the juices in and crust up the seasoning on each side for a flavorful bark. Remove them and place in a warmer or indirect heat chamber while the veggies are being done.

For the veggies, a buttery grilled medley of asparagus, brocolli, cauliflower, and red cabbage will make a savory dish worthy of a five star restaurant. If you are wanting a contrast with a more natural flavor from each vegetable, simply opt for a steamed version of the medley. Top with some cherry tomatoes and you’ve got a side. If you want to add a little starch, go for rice pilaf or scalloped sweet potatoes.

Once the sides are ready and the chops have been seared, plate them with a drizzle of Jim Quessenberry’s Sauce Beautiful White* over the chops with a spritzer of lemon juice over the entire plate. Serve and enjoy.

*Jim Quessenberry Sauce Beautiful White is not affiliated with Reid Martin’s Sauce Gorgeous El Blanco.

Oh by the way, the revolutionary method is to allow the meat to rest between cook times. This may not be obvious, but when you do it right and realize how good it all turned out, you’ll see what I mean. In a fast paced world, sometimes you have to savor the flavor to enjoy things.

Day 5: The Ultimate Glossary of Terms About Barbecue

Lots of things have happened lately in our little part of the world of barbecue, but it’s been such a busy day that I haven’t had time to tell you all a story. Instead, I have challenged myself to think of as many slang, jargon, and technical terms about barbecue so that you can have a laugh or become more knowledgeable or both.

Texas Crutch – This is a technique where simply wrapping the entire cut of meat, whether pork or beef, in aluminum foil to speed up the cook time and tenderize the meat. It allows very little moisture to escape and significantly decreases the time it takes to reach a desired internal temerature. Some frown upon it, but we use it in many different cases for a variety of simple and effective reasons.

Indirect Heat – Cooking a piece of meat that is offset from the heat of the grill or firebox. The heat is transferred through convection to the meat for a slow and juicy cook. When mixed with smoking techniques you get a juicy and delightfully smoky flavor.

Direct Heat – Just like it sounds. Steaks, burgers, and pork chops are mostly cooked on a hit grill or surface directly over the source of heat. Think conductive heat.

Cold Smoking – It’s not quite what it sounds, but cold smoking is when you cook meat slowly, and I mean s-l-o-w-l-y over a reduced amount of heat. Think of a smokehouse that makes smoked jerky. The cooking is done at temperatures often in the 100-200 degree range and over several hours to days. It’s a unique and traditional form of cooking where meat is often hung up in closet sized sheds and smoke is flowed through the chamber from a very indirect heat source.

Temps – Slang for checking the temperatures of both the meat and your smoker or grill.

Whole Hog – Literally a whole pig that is roasted over a fire or indirect heat.

Babyback Ribs – Ribs from the back near the loin of a pig.

Spare Ribs – Ribs from the bottom or stomach area of the pig.

Yard Bird – Chicken.

Marinading the Chef – Drinking beer, booze, or spirits while you wait on a large cut of meat to cook.

Dry Ribs – Ribs that are often associated with Tennessee characterized by an abundance of chili powder, paprika, red pepper, or other spices to form a dry texture on the surface of the ribs. Traditionally served without barbecue sauce on them.

Wet Ribs – Ribs served with an abundance of barbecue sauce slathered onto the surface of the ribs.

Well Done Steak – To plead with the chef or grillmaster requesting that you’d like to be punched directly in the face for being a giant moron with terrible taste.

Turbinado Sugar – Raw sugar from the cane.

Red, White, and Black – A commonly used rub recipe consisting of chili powder, salt, and black pepper.

White Sauce – Something Big something Gibson something something Alabama tradition… We sell our own. You can buy it here.

Table Sauce – A sauce like Heinz 57, A1, Worcestershire, etc.

Serving Sauce – A sauce you would serve your BBQ dish with or prepare the dish with near the end of the cook or just after when you’re ready to serve. Could be considered a finishing sauce.

Thermometer – A fancy heat measuring device that nearly always goes missing.

Hickory – God’s gift to mankind so fire would have purpose.

Gas Grill – Something you take to a metal recycling facility for pocket change.

Have any others you’d like to add? Send us a comment below.

Day 4: 55 Racks of Ribs for A Good Cause

 

Michael Quessenberry and the Northeast Arkansas Legal Support Professionals Raise nearly $1,400 for NEA families.

Michael Quessenberry and Amelia Harris worked together to cook and sell 55 racks of Jim Quessenberry’s Rub and Sauce Beautiful candied ribs in order to help the Northeast Arkansas Legal Support Professionals Group assist with their regular philanthropic events. The group aides with scholarships, donations, and other assistance alongside CASA and other family assistance groups throughout the Northeast Arkansas region.

Michael cooked all night on Wednesday April 25th and through the morning of April 26th in order to present the ribs to each of the donating members of the fundraiser. The ribs will be delivered at 5pm on April 26th.

The Arkansas Trav’ler Championship Tradition

The Arkansas Trav’ler BBQ Cooking team has historically provided catering services in official and some not so official capacities for over 35 years. When Jim started the competitive cooking team he had already been cooking and providing for those in need for several years. His big heart and bigger head paved the way for his sons, Lee and Michael, to carry on a tradition of giving back to the community.

For inquiries about how we can help your next fundraiser, give us a shout or email us at [email protected]

Day 1: The Ultimate Cheat Sheet On Barbecue

There are many tips and tricks as well as tools of the trade that competitors and pitmasters use quite often to get the best results. We’re going to let you in on a few that we use quite often to get things going. We’ll start with the essential, and that’s fire.

Vegetable Oil and Paper Towel Fire Starter

So there are quite a number of methods for starting a fire including shorting out a car battery, gasoline and matches, dryer lint and a lighter, and so on, but these tend to be dangerous and/or extremely bitter in flavor. I’d like to share our favorite method which is odorless and doesn’t make your barbecue taste bitter.

About 10 years ago or so we were competing in a whole hog and shoulder competition and it was cold outside. Fire was not only necessary for cooking, but to stay warm. Luckily our good friend Jonathan Conley came prepared. He showed up with a gallon Ziploc bag full of folded squares of paper towel soaking in vegetable oil. We simply took one out, crumpled it into a mound about the size of half a baseball and set it under the charcoal chimney. All that was left to do was light one of the paper corners on fire and wait about 15 minutes for perfect white-hot glowing coals.

Use With Caution: Built in Handheld Thermometer

Seriously. Use this with caution. We’re not liable for you doing something dumb and burning yourself. Now that we have that outta the way, here’s a neat trick for at a glance slow smoking of larger meats. Ideally we like to smoke pork shoulders, butts, or even a whole hog at 225-250 degrees Fahrenheit and most of the time our built in chamber thermomometers work, but just like the old saying of Murphy’s Law goes, if it can happen it will. That’s never more true than when you depend on thermometers and they’re broken and/or miscalaibrated and you’re trying to check the heat of your smoke box.

Let’s say your instruments all break. Don’t sweat it. If this happens to you, a handy trick is to palm test the smoke chamber. Now, don’t go trying to palm the firebox. If you do, that’s not on me and your mom should have spent more time teaching you common sense, but alas, you’ll figure it out. The palm test is when you don’t want to open the smoke chamber and lose all the heat, but you want to know confidently that you have enough heat to cook with. It’s simple. Slowly approach the chamber with your palm open. If the heat is too much to bear even before you get close to the smoke box, your cooking too hot and too fast and need to choke down your stacks or your firebox air supply to cool down the fire. If you get to the surface with your palm and you’re able to comfortably place your hand on the surface for a considerable amount of time, then your fire is too cold and you’re on a slow pace to get done. The perfect amount of time to place your hand is to firmly apply your palm for a second or two before it becomes too uncomfortable and burns you. This is usually a decent enough heat to keep things rolling although you’ll want to phone a buddy and get something a little more accurate to read the temp.

All in all it’s a quick trick to keep you rolling, especially if you’re cooking overnight and thermometers aren’t readily available for a few more hours.

 

Turbinado Sugar

Ever see a Boston Butt that looked like the inside of a chimney? Overdone, carburized, burnt to a crisp? We’ve all been there, but what if I told you that all of them aren’t burnt that bad? Would you believe me? What if I told you there is a way to reduce the chances of over caramelization and blackening of the bark on your smoked cuts of pork and still have a sweet flavor? Would you want to know what that is? Sure you would.

Our main rub, Rub Beautiful, is made of Turbinado sugar just for that reason. Turbinado sugar is raw cane sugar before it has been processed, bleached, or had molasses added to it like brown sugar. Most people will confuse it with brown sugar, but it is in fact the mother of all sugar. The reason it is so much better for a finished bark on your barbecue is because it hasn’t yet been processed and has a higher threshold for crusting and turning black under high heat. In fact, when mixed with paprika or chili powder in your rub base (not unlike Rub Beautiful) it will give you a beautiful brick red color during the caramelization stage of smoking the meat. It makes for a beautiful finish and wonderful taste that’s not overpoweringly sweet, not crunchy or burnt, and defintely not bitter. It’s a neat trick that’s sure to please your next barbecue audience whether in competition or in the back yard.

Other Quick Tricks

  • No prep table? Easy, use a truck tailgate and some aluminum foil.
  • No wind for the firebox? Use a shop fan.
  • Dirty grates and no brush? Heat em up and ball up a wad of aluminum foil to scrub them with using a stick.
  • We’ll do a whole separate blog post on aluminum foil and duct tape.

365 Days of Barbecue

Good afternoon friends and family! I wanted to let you all know that JimQuessenberry.com is having its best year ever and to reward all of you for being our friends and fans, we’re going to be journaling our adventure one day at a time with our 365 Days of Barbecue blog.

Topics will always be about barbecue but with some different takes and twists on subject matter. We will continue to share recipes along the way so that you can get the most out of your barbecue experience with us. We hope that you find the blog to be informative and engaging as well as honest.

Let’s get started witha few newsworthy posts happening the past few days.

We’re on Amazon!

View our seller profile here. Our four top sellers are listed including our brand new Sauce Beautiful Gold. Of course you can always order online here at the website as well. Either way we’re excited to offer our products to a wider variety of customers.

We Just Made A Batch of Everything!

With the success of being featured on a few YouTube series and the announcement of Amazon, our Winter to Spring transition wiped us out of product. We’ve been fortunate to have higher than last year sales early in the year and have had to continue hitting the kitchen as often as possible to keep up.

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