Spice Beautiful Hickory is our smoky, savory, deep-flavored BBQ rub built to crust up a rack of ribs like nothing else in your cabinet. It’s got real hickory smoke flavor baked right in, paired with brown sugar, paprika, kosher salt, cracked pepper, and the rest of Jim’s secret blend. The result is a rub that builds a gorgeous dark bark, balances sweet and savory, and tastes like you spent the whole day tending the pit even if you just threw it on a sheet pan and called it a night.
Rub it hard onto pork ribs, brisket, pork shoulder, beef ribs, tri-tip, chicken thighs, or even a pork tenderloin. Works just as well on a ribeye in a cast iron as it does on a full packer brisket in a smoker. Sprinkle it on roasted vegetables, fries, or popcorn if you want to blow some minds.
Robert Meyer Burnett — CEO of Ludovico Technique — called our Hickory Rub “the stuff of legend,” and we’re not humble enough to leave that quote off the jar. It’s Jim’s championship recipe, it’s on sale, and it’s the fastest way we know to make something taste like it came off a real pit.
Championship Legacy
By Lee & Michael Quessenberry — continuing the exact recipes of two-time World Champion Pitmaster Jim Quessenberry and the Arkansas Trav'ler Cooking Team. Same championship flavors. Same small-batch approach. Same "We put the Q in BBQ!" attitude.
